Growing your salon profit needn’t be a challenge, not with simple ways to give you a boost. With a salon system at your disposable, such as Salon by Premier Software®, you can achieve the step-up you need. Here are five easy ways to plant the profitable seeds to success.
Diary management
One of the easiest ways to grow your salon profit is by reducing difficult-to-fill time frames between appointments. Book treatments back-to-back or with a suitable turn-around time and you can save hours of wasted downtime! You could even gently nudge clients to push their time slot a little earlier using Salon, to help reduce that wait time in-between which you simply can’t fill.
A well-maintained website
A strong website will help grow your salon profit by providing clients with an easy way to buy gift vouchers and book appointments. Brush away any sticking points with your website to make sure it’s as easy and convenient as possible for clients to use your services. This includes checking out your point-of-sale system so that online payments are processed correctly!
Promote gift cards
Gift cards give clients an easy way to inject some profit into your salon, even if they’re never redeemed! Not only that, they bring in new clientele to boost your salon’s revenue. Why not put gift cards at the front of clients’ minds through promotion at your salon reception, on social media or email marketing through your salon system?
Referral and loyalty programs
Loyalty programs encourage clients to make a return visit, such as through building up points to redeem against a treatment or product of their choosing. Using software such as Salon, loyalty points can be set-up and applied against retail or services of your choosing. You can even stack this with a referral system, where you provide rewards for clients bringing in friends or family.
Provide a niche
Look at your competition and see what you could offer that they don’t. Whether that’s vegan treatments, bee venom masks or even men’s skincare products, identifying a niche will help grow your salon profits by providing something unique. You can then set-up these new treatments within Salon.
If you’re ready to stack your profitability with the above, book a free webinar or presentation of Salon today by calling: +44 (0)1543 466580 or visiting: https://www.premiersoftware.uk/book-a-consultation/
